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100% bio ethanol produced from sugar beet, chimney not required. Carbon Neutral Heat Source
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View Bioethanol Stove - New Product
£ 2,099.00
View Bioethanol Stove. A new innovation in the bioethanol fire market, the View Stove incorporates an electric fan in the top of the stove which sucks air through the combustion chamber and forces it out through the decorative grille. The effect is that the flames lick up higher than other bioethanol fires and the heat is circulated more quickly. The View has 3 glass sides making the flame more visible. If you want a fire to use in a dark room to give atmosphere with flickering flames, the View is a great option. Learn More

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Adam Bioethanol Stove - New Product
£ 1,699.00
Adam Bioethanol Stove. A new innovation in the bioethanol fire market, the Adam Stove incorporates an electric fan in the top of the stove which sucks air through the combustion chamber and forces it out through the decorative grill. The effect is that the flames lick up higher than other bioethanol fires and the heat is circulated more quickly. The Adam is a gorgeous, classic style with either a double flowered grille in the grey and burgundy version or angle slotted grille in the more contemporary colours of vanilla and black. If you can't have a woodburning stove in your home but want to create the look, the Adam Bioethanol Stove is a great option. Learn More

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Fireline Automatic - Ring for details
£ 0.00
The Fireline Automatic is the ultimate in bioethanol fires - remote control and fully integrated with Smart Home systems, this fire gives a long flame and can be put almost anywhere. We can also supply bespoke sizes and have several other options of this fire available. We don't sell this fire online so contact us for details on 0161 929 1870. Learn More

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Shark
£ 1,100.00
Wall hung fire which is easily portable so can be moved between rooms. Creates a great focal point with its long flame. The burner on the Shark is filled with ceramic fibres to prevent spillage and also has an overflow detection monitor. Learn More

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MontBlanc
£ 2,599.00
One of our most prestigious fires - the fire that all the interior designers love. It always stops people in their tracks when we take it to shows and regularly features in our showroom window and advertising. Makes a stunning statement. Available in all colours. - see colour option box.
For more information on this fire or to find out more about bioethanol fires, click the contact box or ring us on 0161 929 1870 Learn More

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Petite 16/9
£ 1,399.00
The 16/9 in the name describes the proportions of a widescreen TV. A very simple fire and our lowest priced wall hung fire, this fire can be used as a subtle and discreet feature in a room or as a focal point when painted in more dramatic colours. Available in all colours - see colour option box. This fire is also available in the stunning polished concrete finish and a Grande version.
For more information on this fire or to find out more about bioethanol fires, click the contact box or ring us on 0161 929 1870. Learn More

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Coffee Table Fire Long - Ring for Details
£ 0.00
The Coffee Table Fire Long is a stunning addition to any contemporary room. All the merits of a large coffee table - with a built in fire! Use it to complete a minimalist room. The flames dance and flicker and are reflected in the polished glass fire surround.
We don't sell this fire online so contact us for details on 0161 929 1870. Learn More

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Classic Firebox(02)
£ 490.00
Classic Firebox02 painted in black for use in a traditional hearth. Gives the look of a traditional fire without all the soot and cleaning. Learn More

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Simple Table Top Commercial Fire
£ 349.00
Simple Table Top fire by Planika. Ideal for commercial or domestic use. Learn More

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Why buy a bioethanol fire?

Our flueless bioethanol fires from Direct Cheminee and Planika produce heat and have a real flame.The standard burner from Direct Cheminee produces up to 3 KW of heat and the Planika fires produce between 1 KW and 4 KW (see individual models for details). They are an easy to use solution for homes where a more traditional fire isn't possible. If you don't have a flue or don't have access to a gas supply, our fires now give you a way to have real fire. Although fairly new in the UK, they are well established on the Continent and Scandinavia. Central and under floor heating systems work well but the addition of a real fire will transform a room and give it character.

We can supply wall hanging, free standing, combustion blocks and long burners. The blocks and burners can be used to produce a wall of flame or used as a fireplace between 2 rooms. We can supply fires which will provide a real heating solution or fires that are primarily decorative. You can create a grand statement in a public space or just a cosy little fire in a snug. We have fires which add ambience to a spa or swimming pool, fires which will make a conservatory useable throughout the winter and burners which will sit on a hearth to take the hassle out of having a fire. Contact us to discuss your project and we'll find you the best solution including many fires which aren't yet featured on our website.

All our fires are fully tested and we can supply safety certificates for all the fires we sell (real safety certificates provided by outside independent organisations). This gives you the confidence to use the fires in your home or to specify our fires to your clients. We will work with you to provide the best solution and are happy to talk you through the best way to use our fires. With our experience in the industry, we can suggest things you can do to make a stunning centre piece for your home from walls of flame to practical solutions in cold rooms.

Although our fires are beautiful, they are not just decorative. The heat given off by them has been independently rated and they are well made and robust enough to give you the confidence to use them in a home. As a French manufacturer, Direct Cheminee have been making fires for over 10 years as well as manufacturing other steel products for over 40 years.

Our fires are fuelled by bioethanol, an alcohol produced from sugar beet, a low carbon and sustainable energy source. Because they are burning alcohol, they give off very low emissions which means they don't need a flue. Unlike carbon/fossil fuels, bioethanol doesn't produce smoke, soot or ashes and so a fire can be sited anywhere in a room without the restrictions of chimneys, flues, outside walls, gas feeds or power supply. Bioethanol fires can also be used in extensions, conservatories, garden rooms or patios.

There is very little regulation of bioethanol fires in this country but all our fires are fully compliant to French regulations, which are the most stringent in Europe for bioethanol fires. You will see cheaper fires available than ours. If a fire is cheap, there is a reason for it. Ours fires are made by a reputable company with a heritage of steel making and of making bioethanol fires. They have been sold in France for over 10 years. See the section "Why use us".

If you are unsure about these fires, ring us and ask all the questions you want. We love talking about them and introducing people to a new technology. All our customers are thrilled when they get them and ring us up to tell us how good they are. Come into the showroom and see them burning. Most people are surprised when they feel the amount of heat given off by our fires.

We understand that this is a significant purchase to make on the internet and so we are happy for you to come and see us in Altrincham or to ring us. Altrincham is just to the south of Manchester and is very easy to get to from any direction. We're just off the M56 which links to the M6, M60 and M62 and we'll sit you down in front of a fire with tea and coffee. The showroom is open from 9.30 AM - 5.00 PM Mon - Sat.. If you can't make it at those times, we can arrange for you to visit us at a time that suits you.